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As my sample text, I have used a central document from UK Government
Food and Farming Policy. To be more precise, this is the MAFF/DEFRA
Aims and Objectives for 2001 (As a historical note, this was published
a few months after the outbreak of Foot and Mouth disease in the
UK).
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MAFF has the following Aim
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Lobby
Influences
The Imaginary Reader
Repetition of Sustainability |
| A1. |
good quality food which meets consumers' requirements |
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| A2. |
modern sustainable, competitive farming and fisheries
businesses; and |
Links and
Entanglements |
| A3. |
protection of the rural and marine environment
and a thriving rural economy |
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and the following Objectives |
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| O1. |
To protect public health in relation to farm produce
and to animal diseases transmissible to humans |
Situation Analysis |
| O2. |
To sustain and enhance the rural and marine environments
and public enjoyment of the amenities they provide and to promote
forestry |
A Site of Struggle |
| O3. |
To secure a more economically rational Common
Agricultural Policy (CAP) which gives a better deal to consumers
and taxpayers and pays due regards to the needs of the environment |
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| O4. |
To encourage the development of modern, efficient
agriculture, fisheries and food industries which are internationally
competitive and responsive to consumers' requirements |
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| O5. |
To promote strong and sustainable rural and coastal
communities through broadening economic opportunity and enhancing
social development |
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| O6. |
To administer payments under the CAP fairly and
in full accordance with European Union (EU) requirements |
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| O7. |
To conserve fish stocks for future generations
and secure a sustainable future for the sea fishing industry |
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| O8. |
To ensure that farmed animals and fish are protected
by high welfare standards and do not suffer unnecessary pain
or distress |
The
Dispositive |
| O9. |
To reduce risks to people and the developed and
natural environment from flooding and coastal erosion |
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| O10. |
To safeguard the continuing availability to the
consumer of adequate supplies of wholesome, varied and reasonably
priced food and drink |
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The above table shows which Tools from the Toolbox have been
used to analyse particular aims and objectives. There are
several tools which have been applied to the whole document,
these are indicated at the start.
Not all tools give interesting results for every document
- I have focussed on the most interesting results here, but
it should be remembered that the sum total of all results
from the systematic use of the Toolbox is the main aim - this
can then be further analysed and worked on.
The Toolbox is one of several tools at my disposal.
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- I have carried out a wide-ranging internet survey of some of
the organisations and cultural factors at work in the wider 'food
arena', and I have described this as a Context Analysis.
- While the Aims and Objectives given here are meant to apply
to the whole country, it should also not be forgotten that they
can be analyses with the internal context of the Ministry, the
Government,Parliament and the Electoral system, and I have summarises
some of my Organisational Analysis in these pages.
- Also, the passage can be seen as part of a wide range of discourses
about food and food production, and I have examined the interpalay
between discourse and Food Policy in these pages.
- Finally, I have also looked at UK food policy using a Dispositive
Analysis - the dispositive being an idea for an overarching
and all-inclusive 3-way system of knowledge - knowledge in discourse,
knowledge in events and decisions, and knowledge contained in
designs and other objects.
However, the most important of these is Discourse and Text Analysis
Toolbox
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